Monday, July 9, 2012

It Used to be Easy to be Cool

until the internet ruined it.

A golden-haired girl and I, we have a little joke about blogging.  We were riffing on the idea that if you were young and lovely, recently employed at a well-known magazine, lived in New York and owned an Apple computer in 2002, creating a popular blog was ridiculously straightforward.

We made up a hypothetical blog post from this quaint era, and it goes something like this:

"Food-have you heard of it? I discovered it in Brooklyn this weekend!  Do you think you would try food?  Discuss!"

Fast-forward to today and every blogger is an HTML-writing, photoshopping, link embedding, monetizing, branding, logo-designing, networking, non-gluten-eating, nasty green drink-making, tomato-growing, live edge coffee table-owning mo-chine.  Even the newest and most obscure of blogs makes the online presence of major corporations look prehistoric.

To prove how easy blogging used to be, I just came up with six vintage-style blog posts in six seconds!  It was that easy.

2004- "Amy Butler fabric-I want to buy some and make pillows!  Which Amy Butler fabric do you like best?"

2005- "Design Sponge-I discovered it yesterday!  Have you heard of it?  Copy and paste this URL until I Google instructions for creating live links!"

2006- "Bunting-You can hang it over your bed OR your sofa!  Do you have bunting?  You don't?  Why not?"

2007- "I saw a girl on a bike with braids in Brooklyn this weekend!"

2008- "I went to the best wedding this weekend!  The amazing bride and groom used giant balloons and mustaches on a stick in their photos!"

2009- "I discovered that you can drink out of Mason jars!  Would you drink out of a Mason jar?  Here is a link to the instruction on how to drink from a Mason jar!"

I bet you can think of many more!  But now I'm tired, because creating a modern blogpost takes so much energy.  Some day our robotic body-doubles will do it for us, or maybe we will outsource it to India.  The future of blogging is anyone's guess.  I just don't know what I'm going to do with all this unused bunting...


  1. It's a good thing that I don't have a clue what I'm doing when I blog, it could get ugly...(or cool, I suppose). Monkeys and typewriters...

  2. You've done it again -- made me snort coffee through my nose.

    As for the bunting, ombre dye, perhaps?

    Please don't quit blogging! You class up a form of expression that is, alas, often just as mundane as you satirize. Just because there are crappy novels out there, those who create amazing literature don't quit writing.

    I rest my case.


  3. Take a break.
    I took a break, and then came back and started blogging for just me. Sort of not the point. But I sort of don't care.

  4. Hope you continue blogging. You make it seem so easy, I could only aspire to your level of blogging. I get a tad jealous of hipster life and your literary finesse (which I lack). Looking forward to your next blog.

  5. this is exactly why i quit blogging a few months ago! i think the future of blogs is bleak. i don't even read design*sponge anymore.

  6. Lady, you summed up my thoughts but in a much more savvy, hysterical, clever way,
    AND I agree with anonymous 6 folks above.
    But I think blogs just might be heading to the same wasteland where My Space now resides. Plus all the cool kids are now hanging out over at Instagram. : )

  7. This is the best post ever. Hilarious.


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