Monday, July 9, 2012

It Used to be Easy to be Cool

until the internet ruined it.

A golden-haired girl and I, we have a little joke about blogging.  We were riffing on the idea that if you were young and lovely, recently employed at a well-known magazine, lived in New York and owned an Apple computer in 2002, creating a popular blog was ridiculously straightforward.

We made up a hypothetical blog post from this quaint era, and it goes something like this:

"Food-have you heard of it? I discovered it in Brooklyn this weekend!  Do you think you would try food?  Discuss!"

Fast-forward to today and every blogger is an HTML-writing, photoshopping, link embedding, monetizing, branding, logo-designing, networking, non-gluten-eating, nasty green drink-making, tomato-growing, live edge coffee table-owning mo-chine.  Even the newest and most obscure of blogs makes the online presence of major corporations look prehistoric.

To prove how easy blogging used to be, I just came up with six vintage-style blog posts in six seconds!  It was that easy.

2004- "Amy Butler fabric-I want to buy some and make pillows!  Which Amy Butler fabric do you like best?"

2005- "Design Sponge-I discovered it yesterday!  Have you heard of it?  Copy and paste this URL until I Google instructions for creating live links!"

2006- "Bunting-You can hang it over your bed OR your sofa!  Do you have bunting?  You don't?  Why not?"

2007- "I saw a girl on a bike with braids in Brooklyn this weekend!"

2008- "I went to the best wedding this weekend!  The amazing bride and groom used giant balloons and mustaches on a stick in their photos!"

2009- "I discovered that you can drink out of Mason jars!  Would you drink out of a Mason jar?  Here is a link to the instruction on how to drink from a Mason jar!"

I bet you can think of many more!  But now I'm tired, because creating a modern blogpost takes so much energy.  Some day our robotic body-doubles will do it for us, or maybe we will outsource it to India.  The future of blogging is anyone's guess.  I just don't know what I'm going to do with all this unused bunting...


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