until the internet ruined it.
A golden-haired girl and I, we have a little joke about blogging. We were riffing on the idea that if you were young and lovely, recently employed at a well-known magazine, lived in New York and owned an Apple computer in 2002, creating a popular blog was ridiculously straightforward.
We made up a hypothetical blog post from this quaint era, and it goes something like this:
"Food-have you heard of it? I discovered it in Brooklyn this weekend! Do you think you would try food? Discuss!"
Fast-forward to today and every blogger is an HTML-writing, photoshopping, link embedding, monetizing, branding, logo-designing, networking, non-gluten-eating, nasty green drink-making, tomato-growing, live edge coffee table-owning mo-chine. Even the newest and most obscure of blogs makes the online presence of major corporations look prehistoric.
To prove how easy blogging used to be, I just came up with six vintage-style blog posts in six seconds! It was that easy.
2004- "Amy Butler fabric-I want to buy some and make pillows! Which Amy Butler fabric do you like best?"
2005- "Design Sponge-I discovered it yesterday! Have you heard of it? Copy and paste this URL until I Google instructions for creating live links!"
2006- "Bunting-You can hang it over your bed OR your sofa! Do you have bunting? You don't? Why not?"
2007- "I saw a girl on a bike with braids in Brooklyn this weekend!"
2008- "I went to the best wedding this weekend! The amazing bride and groom used giant balloons and mustaches on a stick in their photos!"
2009- "I discovered that you can drink out of Mason jars! Would you drink out of a Mason jar? Here is a link to the instruction on how to drink from a Mason jar!"
I bet you can think of many more! But now I'm tired, because creating a modern blogpost takes so much energy. Some day our robotic body-doubles will do it for us, or maybe we will outsource it to India. The future of blogging is anyone's guess. I just don't know what I'm going to do with all this unused bunting...